CASE STUDY
MASTERLIFE
A companion app for people looking to make positive change in their lives
A companion app for people looking to make positive change in their lives
Masterlife structures pathways for people to positively change their habits in a conscious and purposeful manner. It address 8 areas of life, ranging from personal growth to business and finance, and offers 30-day courses to self improve. Through a range of different assessments, Masterlife recommends the most relevant courses that will benefit the user. The primary challenge for us was to develop a design system that is modular and flexible for ever-changing startup goals.
What We Did:
UX/Visual Design & Development
Built With:
Flutter, NodeJS, React
Hosting:
Firebase, Google Cloud Platform
Payment:
In-App Purchase
1
CONTEXT & INSIGHTS
The team analysed an existing landscape of products in the self-help area. We also examined the Masterlife target group specifically, to gain a better and contextual understanding.
Through collaborative workshops with the client and interviews with the target group, we filtered down all the insights into a manageable list.
“My biggest issue is focus. Whenever I start something, I go all out but then eventually I lose the spark. For example, I was reading seriously last year for about 6 months but then it fizzled out. It’s as if I need constant motivation”
“Once I joined a weight loss program on an app, but I struggled to follow the instructions. It was very generalised, and some of the food recommendations were alien to me”
“I am not social enough and because I work from home I have unhealthy eating habits. I often feel like others are doing more to then me, and I don’t know where to start doing something about it”
Callouts:
- Varied assessments to help identify gaps and opportunities
- Self-paced that hand-hold the user as they engage
- Group programs that help motivate the user to complete daily tasks
- Everyday reminders and notifications
- Video and Book Summaries
- Subscriptions and single course purchase
- Admin panel for content upload built with React
2
THE APP